What do an influencer, data analyst, and e-commerce business all have in common? They need the ability to extract important data from Instagram to make decisions. And these are just three of the types of businesses that need to rely on data extraction. But, how do you go about extracting that data? That’s where Instagram scraping comes in.
This approach makes it easy to gain valuable insights into your competitors and customers. But before you can get started scraping, you have to first learn: what is Instagram scraping, and how does it work?
In this short guide you’re going to learn all there is to know about Instagram scraping - not just on a surface level. We’re going to take a deep dive into what you can use this powerful tactic for. You’re also going to learn how to actually go about scraping on Instagram. Let’s get right into it!
So - What Is Instagram Scraping?
So, what is Instagram scraping? To put it simply, this is a method of extracting important data on your competition, customers, or overall trends. There are a wide array of reasons to scrape Instagram - we’ll go into detail on that shortly.
While Instagram scraping is relatively new, web scraping, in general, is not. There are email scrapers, for example, that help you find the email addresses of important decision-makers in bulk. There are also other types of scrapers - like trend scrapers to help you evaluate consumer sentiments and pricing information, for example.
These tactics have been used for fast, efficient access to important data. This is a form of automation - because you use technology to do the work for you. Rather than logging in to your Instagram account, looking up hashtags or other accounts, and jotting down the details - you can run a scraper to do it all for you. This eliminates human error and frees up your time to actually work on more important things - like figure out what you’re going to do with the data you scrape.
You can use an Instagram scraper to your advantage if you are looking to do all sorts of things: connect with influencers as a business, grow your audience effortlessly, and generate marketing campaigns. These are just a few of the common use cases for an Instagram scraping tool. Let’s carefully examine all the main uses for these scrapers.
What Is Instagram Scraping Used For?
So, what is Instagram scraping used for exactly? This versatile approach to data extraction can be used for a number of use cases - which is one of the reasons influencers, business owners, and data analysis professionals need to take the time to learn about it. That’s not the only group of people who can benefit from using Instagram scraping software, though: in particular, SaaS owners, marketing analytic platforms, and software engineers alike will all rely on Instagram scraping at some point or another.
The Type Of Data You Can Scrape On Instagram
Here is a quick peek into the type of data Instagram scraping can help you extract:
- Image URLs
- How many likes a given post generates
- List of comments on a given post
- Hashtag data
- Location data
- Following/follower data
- And much, much more.
What Can Be Done With This Data?
Basically - anything you can get from a user’s profile can be scraped. What exactly can be done with this data, though? Here are some of the possible use cases:
- Leverage Hashtag Data To Grow Your Audience: by carefully researching the specific hashtags that your ideal customers/audience use, you can grow your following effortlessly. Rather than doing this manually, you can scrape the information with ease.
- Conduct Consumer Sentiment Analysis: want to figure out what your customers or audience like? You can scrape this data by location with ease. This will help you make more informed decisions as to the type of content or products you release.
- Find & Connect With Influencers To Grow Your Audience: influencer marketing is one of the best tools brands have in 2022. But it can be tough to find and connect with qualified influencers - by scraping the top influencers in your niche, you can simplify matters.
- Build Informed Marketing Campaigns: if you aren’t using real-world data to inform your marketing campaigns, you could be wasting your time and energy. Build strategies backed by actual data on Instagram’s platform for the best chance of success.
As you can see, scraping Instagram unlocks powerful possibilities for you. So, how can you go about getting started?
How Do You Scrape Instagram Efficiently?
Besides manually scraping the data yourself, there are two main ways to go about scraping Instagram efficiently. Both have their place, but as you’ll soon discover - one is better than the other. Let’s start with the first approach: building your own Instagram scraping bot.
Create An Instagram Python Bot
Building an Instagram python bot is one of the more common ways to go about extracting Instagram data with ease. As you can imagine, this is not something just anyone should try and do. It’s pretty complicated. That’s why we recently wrote a complete guide on How to Make An Instagram Bot With Python.
This step-by-step guide will help you go from a complete beginner to an expert scraper fast. But let’s face it - not everyone has the time (or know-how, for that matter) to build their own tool. Is there a better way? As a matter of fact, there is - using a tool specifically built for efficient, reliable Instagram scraping.
Use SocialScrape (Easy, Fast Method)
SocialScrape is the most reliable, sophisticated Instagram scraper tool on the market. It’s capable of handling even the most robust requests - unlike many tools that will fail under heavier demands. You can also use SocialScrape for TikTok scraping.
It’s fast, simple, secure, and scalable. With a 100% success rate, you’ll never have to worry about being bogged down by your tools. No matter what data you’re hoping to extract from Instagram, our software is up to the task. You can try it out yourself for free - get 100 free API calls as a new user today!
Want to learn more? Take a look at our complete guide on how to scrape Instagram data.
What Is Instagram Scraping? Parting Thoughts
Now that you know what Instagram scraping is, what it can do for you, and how to get started, there is just one thing left to do. Head over to SocialScrape and harness the power of Instagram scraping for yourself! If you’re looking to build your own custom scraping script we can help with that, too. See what the hype is about first hand and transform the way you use data in your business.